Palms Bet - Sports Campaign Artwork
Digital Campaign Design
Palms Bet — Multi-Platform Sports Campaign Art Direction®.
(Campaign Art Direction & Event Branding)
For Palms Bet, I designed multiple sports marketing campaigns aimed at promoting major international sporting events and increasing bettor engagement. My role focused on creating a strong central visual concept for each event, aligned with betting and performance-driven communication.
(Multi-Platform Visual Systems)
I produced a key artwork for each campaign, then developed numerous visual adaptations tailored for all communication channels, including the betting platform, social media, and web assets.
These campaigns covered major events such as the Australian Open, Indian Wells, UFC 311 & 312, and the Super Bowl, ensuring visual consistency and high impact across all platforms.
👉 View the full project on Behance:
https://www.behance.net/gallery/218349119/Official-Artwork-Design-UFC-Australian-Open
(Results)
Traffic
400k
Success rate
100%
